SCB Life Transforms Its Sales Force to Overcome Disruption and Launches a New Life Insurance Distribution Channel Through a Team of Professional Financial Advisors
SCB Life Assurance has announced a major step in transforming its business in response to digital disruption by launching a new life insurance distribution channel through a team of professional Financial Advisors (FAs). The initiative is designed to meet the financial security needs of today’s customers through personalized solutions, supported by an intensive training program that strengthens the capabilities of professional financial advisors.
Mr. Satien Liawvarin, Chief Executive Officer of SCB Life Assurance Public Company Limited, or SCB Life, said:
“Our core mission is to be a trusted partner in helping customers build financial security. We have brought a new generation of sales professionals into the business transformation process to drive growth and innovation, while enhancing our products and services to better meet customers’ actual needs.
“This also includes preparing our people for digital disruption through a new life insurance distribution channel led by professional financial advisors. I am confident in the capabilities of our financial advisory team. These young professionals will play an important role in helping Thai customers build financial security and increasing the country’s life insurance penetration rate, which currently stands at only 37 policies per 100 people.[1]”
SCB Life’s new life insurance distribution channel began operations on 1 September. The team consists of young professionals who have undergone intensive training to prepare them to provide advice and consultation not only on life insurance products, but also on financial and investment matters. This gives customers additional options for managing, planning, and building financial security in line with their individual needs.
The professional development program for the financial advisory team includes the following courses:
- Market Development
This course helps advisors understand and analyze customer needs while developing strong knowledge of products and professional financial planning. - Market Expansion
This course strengthens advisors’ knowledge and understanding of investment planning in various areas, as well as professional sales and service skills. - Internationally Recognized Financial Advisory Standards
This course focuses on building expertise in wealth management, estate planning, and investment planning based on individual customer needs. It also aims to develop advisors into trusted professionals through activities supporting membership in the FA Club and MDRT Club, helping to promote internationally recognized professional standards. - FA Leadership Model
This course develops sales team management skills, preparing advisors to become successful leaders capable of managing their teams for sustainable growth.
“We are looking for a new generation of people who are eager to learn, determined, and passionate about sharing their knowledge and understanding of life insurance with others. They should also be able to provide investment advice with genuine understanding and close attention to customers’ needs.
“I believe every one of our financial advisors has the opportunity to advance in their career and receive various benefits. Their work will not only help customers achieve financial success, but also enable them to build career security for themselves and progress rapidly in this profession. This is fully aligned with today’s fast-changing environment and will help them move successfully beyond the disruption era,” Mr. Satien concluded.
Those interested can obtain further information and learn how to apply to become a financial advisor with SCB Life by calling 02-257-9394.
